ar meets craft beer

For a collaboration between M1 Interactive and Marz Community Brewing, I was the primary designer for the SamplAR app, a mobile augmented reality app that uses cans of Tech Noir IPA to mix different musical samples. The cans, sold in packs of four, each had three different triggers holding a different sample, and each can was a different layer on the track (drums, bass, lead, and FX). I worked with Jim Marcus to design the labels of the cans to be both aesthetically pleasing and functional within the capabilities of AR.

The app itself was designed in Unity; I designed the UI and app flow, while working with programmers to build out functionality. Before launch, I worked with our creative director on marketing material in the form of press releases and photography.

Video and app property of M1 Interactive. Jim Marcus can be found here.